If you keep doing what you have been doing you are likely to keep getting what you have been getting. Is that good enough? If not, then plan to Surge Ahead in 2014.
Get New Customers in 2014 Referrals are great but they are a reactive approach to getting new business. You depend on someone else to give a referral to your business. So, you might consider supplementing your referrals with a proactive effort to get new customers. Direct Mail is often a good approach since you can closely target who your promotions go to.
Get More Business from Existing Customers in 2014 Freshen your image. Add new items. Use in-store signage to help your customers find what they need. Give superior personal assistance. I had a friend who was involved in a book store business. His approach when a customer made an inquiry was not to say “It’s in aisle three.” He would walk with them to the location and put the book in their hand. Most people then purchased the book.
