Morton Walmart Supercenter Launches New Ways to Shop

The Morton Walmart Supercenter is making holiday shopping easier than ever with the debut of a Pickup Tower, a 16-foot structure that functions like a high-tech vending machine and fulfills a customer’s online order in less than a minute.

To use the Pickup Tower, customers simply choose from millions of items (including toys, gifts and holiday decorations) available on Walmart.com and select the Pickup option at checkout. An associate then loads the item into the Tower and the customer retrieves it by scanning a bar code sent to their smartphone. Click here to watch the Pickup Tower in action.

The Pickup Tower, conveniently located at the front of the store, joins Walmart’s free Online Grocery Pickup service in making holiday shopping easier. Holiday essentials, from Christmas trees and decorations to giftwrap and gifts are available through Online Grocery Pickup at grocery.walmart.com, as well as everything need to make the perfect holiday meal.

“Just in time for holiday season, we’re making sure our customers have the quickest, easiest ways to shop for the top gifts on everyone’s wish list,” said Morton Store Manager Jeff Potts. “We’re excited to have America’s Best Toy Shop at the Morton Supercenter and give our customers a new way to shop this year with the Pickup Tower.”

Walmart has spent the last year expanding its assortment in stores and online to offer customers its widest assortment of top gifts at the season’s best prices. Whether an item is in-store or available online, it can be ordered and loaded into the Pickup Tower for an easy shopping experience.

Commitment to Innovation Across Illinois

Pickup Towers are the latest example of Walmart’s commitment to digital acceleration, innovation and convenience. The improvements are part of the retailer’s plan to spend an estimated $56 million over the year in Illinois through the remodeling of 16 stores, like the East Peoria Supercenter, and the rollout of several in-store and online innovations, like Pickup Towers.

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