UScellular Music Campaign Celebrates Emerging Local Artists

From January 10 through February 20, 2022, UScellular™ is highlighting seven emerging musicians and musical groups from across the country. Inspired by Chris Young’s and Kane Brown’s song “Famous Friends” - a tribute to names, faces and legendary stories that make up hometowns - UScellular has launched a campaign to celebrate local bands that bring communities together through music.

The “Locally Grown. Locally Live.” campaign includes The Way Down Wanderers from Peoria. They were selected based on their local recognition, community and philanthropic outreach, and connection to their hometown. A video featuring The Way Down Wanderers is available at locallygrown.uscellular.com and the Peoria community is encouraged to show their hometown pride to earn The Way Down Wanderers some bragging rights by voting for them as their favorite.

Among those being celebrated is the Peoria-native band, The Way Down Wanderers, led by Collin Krause and Austin Krause-Thompson. The duo has played together for more than eight years, during which time they have grown to a five-man band that has drawn from its local roots to establish itself among the more recognizable music artists in community. The group enjoys using their voices and resources to help raise money for local causes, assist families in need and advocate for progressive political candidates. This past fall, the group released its third full-length production – “More Like Tomorrow” – and will be going on tour this spring.

“Every artist is influenced by where they came from and that shines through in the music of The Way Down Wanderers,” said Mike Burwell, director of retail sales and operations for UScellular in Illinois. “UScellular is celebrating its own commitment to local communities by joining with amazing artists and providing shareable moments with their fans.”

Other musicians and musical groups included:

· Lowland Hum - Charlottesville, Va.
· Dead Horses - Madison, Wis,
· The Real Zebos - Omaha, Neb.
· The Ghost of Paul Revere - Portland, Maine
· Kaitlin Butts - Tulsa, Okla.
· Beta Radio - Wilmington, N.C.

The local artists will be featured in a nationwide UScellular social media campaign to showcase their music and story to a wider audience. Each band was interviewed for their own video that includes stories of what their community means to them and how their hometown roots have influenced their success as musicians.

Part of the campaign is a “Locally Grown. Locally Live.” Sweepstakes where fans can register for a chance to win a trip to see either a Chris Young or Kane Brown live performance. To register for the sweepstakes and to find out more details about the campaign, go to locallygrown.uscellular.com.

NO PURCHASE NECESSARY. Sweepstakes open to legal residents of CA, IL, IA, KS, MD, ME, MO, NE, NH, NC, OK, OR, PA, SD, TN, TX, VT, VA, WA, WI and WV who live in an Eligible ZIP Code (see list in Official Rules) and are 18 yrs+ (19 yrs+ in NE). Void where prohibited. Ends 2/20/2022. See Official Rules for details.

About UScellular

UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier is building a stronger network with the latest 5G technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, promos and videos, connect with UScellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.