White Sox Ballpark Will Be Renamed Guaranteed Rate Field in November

CHICAGO, IL — The U.S. Cellular Field era in Chicago is about to come to a close. The Chicago White Sox and Chicago-based national mortgage lender Guaranteed Rate have entered into a partnership that will change the name of the team's home ballpark on the South Side to Guaranteed Rate Field beginning on Nov. 1, 2016.

The deal between the White Sox and Guaranteed Rate is for naming rights for 13 years. The Illinois Sports Facilities Authority approved the change in name Wednesday, according to a White Sox news release.

“We are pleased to find, in Guaranteed Rate, a new naming rights partner founded in Chicago by Chicagoans, which shares our commitment to the city and to our fans,” said Jerry Reinsdorf, chairman of the White Sox. “We view this partnership as an opportunity to connect a successful Chicago business with a historic baseball franchise, and we look forward to growing this important relationship over the coming years as millions of fans enjoy White Sox baseball at Guaranteed Rate Field.”

Founded in 2000, Guaranteed Rate is the eighth-largest retail mortgage lender in the United States, according to its website. The company has approximately 175 offices across the nation and is licensed in all 50 states.

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The ballpark at 333 W. 35th St. opened in 1991. It was called the New Comiskey Park until U.S. Cellular purchased the naming rights in 2003. It has since been U.S. Cellular Field.

Photo: Tim Moran / Patch.com