Downtown St. Charles Partnership Hosts One Year Branding Party at Shakou Sushi

The Downtown St. Charles Partnership (DSCP)hosted and organized a one-year brand anniversary party held at Shakou Modern Asian on Thursday, April 14. There were over 75 attendees at the event, which included downtown business owners, City officials and DSCP members. The event highlighted the new City Side brand that was rolled out in March of 2015.

The event included a short presentation by founding member, Craig Frank; Executive Director of the DSCP, Lynne Schwartz; and Blue Goose President, Paul Lencioni. The presentation recapped the genesis of the new brand and highlighted the how it has been brought to life during the past year. In addition to city banners, updated advertising and marketing materials, and social media, there have been numerous cross-promotions and business partnerships that have embodied the City Side brand. And, according to Schwartz, there’s more to come. “We have a lot of new and exciting things to be on the look out for this summer. In addition to the return of STC Live, Chair-ity and the Co-op T-shirts, n watch for new branded kiosks, vacant storefront panels, and peak-a –boards will be seen throughout downtown.”

Lencioni went on to share how the brand is embodied in everything happening in downtown St. Charles. “This brand and our momentum are just building. 1st Street is exploding. Progressive, new businesses are being welcomed into town and finding that their fresh ideas have a voice in St. Charles.”

Schwartz concluded the presentation by thanking everyone for their support of this intuitive, which was a joint venture by the Downtown St. Charles Partnership and the City of St. Charles. She also congratulated Shakou, who is also celebrating the first anniversary of their St. Charles location, and was recently named to Open Table’s list of “100 Hottest Restaurants in America for 2016.”

The DSCP invites everyone to come to downtown St. Charles this summer to discover their city side and enjoy all the amenities downtown has to offer. To learn more about these programs or other services offered by the Downtown St. Charles Partnership, contact them at info@downtownstcharles.org or call 630-443-3967.

About the Downtown St. Charles Partnership

Discover your City Side in Downtown St Charles! The mission of the Downtown St. Charles Partnership (DSCP) is to enhance the economic viability and to preserve the character and beauty of Downtown St. Charles. In addition to providing marketing support and education for the downtown business community, the DSCP produces the St. Patrick’s Parade, the St. Charles Fine Art Show, Jazz Weekend and Holiday Homecoming. For more information about the DSCP, including membership, volunteer opportunities, and events visit www.downtownstcharles.org