Drug Rehab SEO
If you are looking for a way to market your facility, SEO can be a great option. It's a gift that keeps giving, with potential leads and organic traffic being the rewards. It's simple. Once you rank, others will need to take steps to overtake you. Do you prefer to see your competition chase your leads, rather than vice versa?
Rehab Center SEO is necessary
Although PPC marketing can be highly quantifiable and provide a steady stream of admissions it comes at a high price. However, search engine optimization has a compounding effect. It becomes much easier to rank new subjects once the website is performing well. This allows for clicks and inquiries to come in by doing the work once, instead of paying per click. What does it take to get there, though?
An SEO Audit is the first step to on-site search engine optimization
Your website is the only online contact point that you have control over. Your Facebook page and how it is set up are not yours. You can't decide how your rank on YouTube or Google. It is impossible to customize or tune the page the way you like. You can, however, customize your website. This is true for SEO related to drug rehab.
Your website is completely the opposite. Every part of your website is yours. You can correct any errors or problems if you find them. An SEO audit can help you do this. Finding opportunities to improve our visibility and uncovering areas that aren’t optimized properly is what an SEO audit does. We will be taking a quick look at each section to get things moving. Each section is a separate topic so we will only focus on the highlights.
On-Page Optimization
This is where we want our focus to be. Google ranks pages and not websites. Each keyword has a list of pages that rank for it. Of course, we want to be at the top. This means that we strive to maximize every aspect of our content and make the best use of it. These principles should be applied to any new piece or update of an existing piece.
Keyword Research for Rehab Centers
I love to look at site metrics and determine the keywords. Keyword research can be done in two phases. It works in this way, although we won't go into too much detail.
Find all your ranking terms and don't forget the long-tail keywords. Google search console is a good place to begin. Third-party tools are also available. You can also use third-party tools. Ahrefs "also rank" is a great keyword tool. It is important to compile a complete list of keywords relevant to your drug rehab facility's treatment services.
Content planning and creation
You can start planning for future content once you have removed any errors or other technical glitches from the content. You want to make sure you get the most important content done first when planning content. We will be looking at some of the most popular content types that can bring you organic traffic. These content types are ranked in order of their ability to actually help people in need.
Link Building and Off-Site SEO for Drug Rehabs
Link building is the Wild West. You can buy links in every marketplace, on all Facebook groups and on all outsourcing websites. You have probably been bombarded by spammy pitches for "guest posts" or "guest blogging" if you work in digital marketing. It's a nightmare. You can end up setting yourself up for disaster if you get too caught up in the chaos.
Google Maps Local SEO
After we've covered the website and off-site link building, let's now look at the place where the real action will take place. Google Business Profile (formerly Google My Business or Google Maps), is now known as Google Maps. It is amazing how many people click on the maps section of search results for service-oriented searches. This makes sense because people don't receive addiction treatment at home. They plan to travel. This is why Google My Business SEO is one of the most important parts of your campaign.
Proven Techniques For Drug Rehab SEO
There are so many "signals" for search engine optimization that can be tweaked or worked on that it is hard to keep your head spinning. SEO is about pulling the right levers for more visibility. It's all about what you do. We have spent years working in this space and we have narrowed that list to the key levers. Today, they are shared with you. It's not an easy task, but Circle Social can help optimize your online presence. That is why we exist: to help more patients receive quality care in facilities like yours. Contact us at 800-396-9927.
