Health & Fitness
Romney Hits The "Unite" Button
The "soft sell" approach is the winnable approach by Romney, but it drives fervent GOP activists crazy.
It's a tricky situation for a candidate: when do you begin talking about the party uniting behind you as the inevitable nominee without sounding arrogant? Romney's folks have decided that it is that time. The Jeb Bush endorsement is meant to encourage the media to adopt this theme.
Quote of the day: "Mitt Romney is halfway to the nomination with 560 delegates. Rick Santorum is halfway to a Fox News show with 246."
It won't be easy for Republicans who support a candidate other than Romney to unite around Mitt. As National Review has correctly pointed out, this race is between people who think Obama isn't getting the job done (Romney folks) and people who think Obama is evil and want to humiliate his supporters (Santorum, Gingrich supporters).
But there's a reason that the Romney approach is the winning approach. People like Obama personally, and it's always hard to convince voters that they made the wrong choice in the previous election.
The "soft sell" approach by Romney is the correct approach, but it drives fervent GOP activists crazy.