Flavorful Gulf Coast Shrimp Promotion At 15 Hy-Vee Stores

Starting August 14 through August 21, Hy-Vee customers will be able to sample and learn more about America’s favorite seafood, Gulf Coast shrimp. Gulf Coast shrimp has a superior flavor note due to the nutrient-rich environment found in the Gulf, therefore offering many different ways to prepare and enjoy.

“Our mission statement is to make lives easier, healthier and happier. We want to offer our customers the best of the best seafood,” said Kurt Johnson, Hy-Vee Meat Supervisor Southeast Region. “The Gulf Coast is known for their delicious shrimp, and we are confident that our customers are going to be excited to explore new dishes using fresh Gulf Coast shrimp.”

High in demand, the Gulf Coast region provides 69 percent of domestic shrimp and is a major economic engine for the region and country. While shrimp is available year-around, the Gulf Coast states have reported that this summer has yielded a great harvest due to early openings. Gulf Coast states such as Alabama, Mississippi and Texas were able open its shrimp season early as a result of warm winter waters and spring rain.

“Partnering with a top 20 supermarket chain is the perfect outlet to provide some of the world’s best-tasting shrimp to consumers,” said Mike Voisin, chairman of the Gulf Coast Seafood Coalition. “The Gulf Coast community takes great pride in providing premium shrimp to kitchens across the globe, and is pleased to offer the Midwest region a sample of the Gulf Coast’s unique flavors exclusively through Hy-Vee Grocery.”

Hy-Vee shoppers at 15 stores across the Midwest will be able to sample fresh Gulf Coast seafood and take home information such as recipe ideas. POS will be found in store, including seafood counter cards, banners and counter clings.

 Participating Hy-Vee locations include:

• Altoona Hy-Vee, 108 – 8th Street SW, Altoona, IA 50009
• Ankeny Hy-Vee, 410 N. Ankeny Blvd., Ankeny, IA 50023
• Des Moines Hy-Vee, 3330 ML King Jr. Parkway, Des Moines, IA 50310
• Des Moines Hy-Vee, 2540 East Euclid, Des Moines, IA 50317
• Des Moines Hy-Vee, 3221 SE 14th Street, Des Moines, IA 50320
• Des Moines Hy-Vee, 4605 Fleur Drive, Des Moines, IA 50321
• Des Moines Hy-Vee, 1107 East Army Post Road, Des Moines, IA 50315
• Johnston Hy-Vee, 5750 Merle Hay Road, Johnston, IA 50131
• Pleasant Hill Hy-Vee, 4815 Maple Drive, Pleasant Hill, IA 50327
• Urbandale Hy-Vee, 8701 Douglas, Urbandale, IA 50322
• West Des Moines Hy-Vee, 1700 Valley West Drive, West Des Moines, IA 50266
• West Des Moines Hy-Vee, 1990 Grand Avenue, West Des Moines, IA 50265
• West Des Moines Hy-Vee, 1725 Jordan Creek Parkway, West Des Moines, IA 50266
• West Des Moines Hy-Vee, 555 South 51st Street, West Des Moines, IA 50265
• Windsor Heights Hy-Vee, 7101 University Avenue, Windsor Heights, IA 50324

Hy-Vee will be opening their newest location in Urbandale, Iowa at 8701 Douglas Avenue on August 14, 2012. The Gulf Coast Seafood Coalition will be celebrating its grand opening by making a special appearance on Tuesday, August 14 from 10 a.m. – 5 p.m. and Wednesday, August 15 from 10 a.m. – 2 p.m. with Chef Bart Goldberg who created an exclusive Gulf Coast shrimp BBQ dish for Hy-Vee Urbandale shoppers. For more information and recipe ideas, please visit www.eatgulfseafood.com and follow the Coalition on Facebook at Gulf Coast Seafood and Twitter at @eatgulfseafood.