Bridal and Prom Shop Gives Customers the Perfect Fit for Their Special Day

Located on 100^th Street in two side-by-side, connecting stores, Bridal Elegance and Soirée Couture offer dresses, tuxedos, shoes, full-service alterations, and many more essentials for a wedding or prom day.

Bridal Elegance opened in April of 2011 and has received four Cityview awards: Best Local Bridal Shop, Best New Store, Best Locally Owned Store and Best Women’s Clothing Store. Soirée Couture just opened Jan. 5, 2013 and is a prom and special occasions store.

Rhonda Deer, Bridal Elegance and Soirée Couture owner, said the stores cater to the clients.

“We are a full service salon and boutique,” Deer said. “We provide good customer service and a very big staff to take care of everybody.”

Deer said the shops are more like boutiques.

“We do schedule appointments, we don’t try to get more gals in than what we can handle, and we do the same on the bridal side so we don’t get an overabundance of people,” Deer said. “People don’t like waiting an hour or an hour and a half. We will be honest with you and tell you the what the wait is.”

Deer said being a smaller shop, she will extend the hours if it is needed to take care of the customer.

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Bridal Elegance and Soirée Couture

Owner: Rhonda Deer

Address: 2791 100^th St. in Urbandale

Phone: 276-1374

Hours: 10 a.m.-7 p.m. Monday; 10 a.m.-6 p.m. Tuesday, Wednesday and Thursday; 10 a.m.-5 p.m. Friday and Saturday; and noon-4 p.m. Sunday 

Online: Email: Rhonda@bridalelegance.com; website: hHttp://bridalelegancedsm.com