Warrior Lanes: It's Not Just for Bowling

If bowling doesn’t appeal to you, that’s no reason to eschew Warrior Lanes.

Kristy Morse, who is in the process of purchasing the bowling alley, is using her marketing background to promote it as a great place for lunch, parties and other gatherings, the Des Moines Register reports. The bowling alley has 16 lanes and has equipment in place to automatically score as many as 128 bowlers.

Warrior Lanes was one of Morse’s clients.

In a question-and-answer session with the newspaper, Morse said her goal is to fill customers’ needs when she becomes aware of them.

Here’s an example:

“We discovered a few new bowlers from our ‘kids bowl free’ program this summer who wanted to learn more and get better, so we put in place the 8x8 program where they bowl eight weeks for $8 per week, which includes a bowling ball and basic instruction. We hope to bring them more into a traditional bowling program after that,” she said.

Other programs are tailored to the needs of residents of the Deerfield retirement community and bowlers with physical limitations, she said.

Warrior Lanes is open for lunch, offering a full-service menu, and also offers catering for corporate events.

The success of the business comes down to commitment to the customer, she said.