Crate and Barrel Plans Holiday 'Pop-Up' Store at Jordan Creek Town Center

Shoppers at Jordan Creek Mall will have a limited time to buy Crate and Barrel merchandise as part of a growing merchandising tactic that allows stores to introduce customers to merchandise they previously could see only online.

The national home furnishings retailer will open a “pop-up” store – The Tree Lot at Crate and Barrel – on Oct. 29 and remain open through the end of the year, the Business Record in Des Moines reported. 

The store will stock holiday decor and gifts, as well as offer customers a series in-store events and special promotions during the approximately two months it is open.

Pop-up stores generated about $8 billion in sales in 2010, The Huffington Post reported. The number of such stores increased 16 percent to 2,380 in 2012 from 2,043 in 2009, Mashable reported.

Discuss: Would you like to see Crate and Barrel have a permanent presence in West Des Moines? What other retailers would you like to see come to town? Tell us what you think in the comments.