New Valley Logos OKed by West Des Moines School Board

It's official: The tiger is the logo of the West Des Moines school district.

The West Des Moines school board Monday approved tiger and tiger paw logo designs for use throughout the district in an effort create a brand that will instill a sense of pride and unity in the district, according to a news release. The tiger logo is the first official tiger logo the district has had, the district says.

A committee of students from Valley and Valley Southwoods along with Valley, VSW and district administrators and members of the athletic, band, vocal, orchestra and drama booster clubs collaborated with Love Scott & Associates, a West Des Moines marketing firm, to create the logos.

History, flexibility and longevity were all considered in the collaborative effort to come up with the logos as described by the district here:

The tiger emerges through the traditional Valley V, putting its best foot forward, which is the standard of the students, faculty and community that make up the WDMCS. The tiger has a fierce, prowling stare portraying a feeling of intensity, pride and passion. The tiger is proudly in front of the V, defending its honor, history and the integrity of Valley High School and the community at large. It is fierce, but not roaring, strong but not violent and has a thousand-yard stare.

The two main marks in the logo package can be made specific to each activity and sport in the district. The logo system was developed using the current district fonts, colors and historical marks, including the Valley V, which was not changed in this process. The Valley V will remain as the main identifying mark of Valley High School.

The booster club will have a variety of apparel displaying the new logos available for the public to purchase at the Dial Bowl Aug. 10.

The new logo package is in the process of being trademarked.