5 Website Fixes For Small Business

When you created your website, you may have had grand ideas. You may have thought that having the website would bring in new business all on it's own. Unfortunately websites these days need a lot more attention. People expect a lot more from their internet experience. Most importantly they expect it to be easy and instant. Today I want to share five items that should be updated or fixed on your website.

5 Website Fixes For Small Businesses

1. Phone Number and Email Address: More than 70% of the people who find your business do so from their phones. Those potential customers expect instant gratification. They want to click on your phone number and call you or click on your address and get directions to your location. Have you checked your site from your phone to make sure this is possible. Don't know how to do this? Contact me and I will help you.

2. Photos: Are your photos dating your website? Have a look at the photos on your website. If they are not relatively current change them. This is especially important if it is still showing old employees who now work for your competitor.

3. Passwords: Speaking of old employees, when was the last time you changed your passwords to your website? When was the last time you purged old employees credentials? Do ex-employees still have access to your account? Take a minute to change this immediately.

4. Links: Links change. Even within your own site you may have added or deleted pages while still linking to them on another page. Nothing is as annoying as getting that 404 BAD GATEWAY message. This is one of the most time consuming tasks for any webmaster but it is one of the most important. If your site causes frustration for a potential client you risk losing them. For small businesses every customer counts. Take the time to make sure website is not sending your customers away.

5. Blogs: When you first started your business a blog seemed like a good idea. You had high hopes. You would post twice a week every week no matter what because you understood it was a game of getting more visitors to your website. Then you got busy. And it slipped to one a week or one every couple of weeks and now you don't remember the last time you posted. This dates your site. I suggest sitting down and writing 4 or five posts, scheduling those out once a week over the next month. Then go back and reschedule your hold posts for future dates. Make sure to read through them and make sure they are still relevant.

If you are looking for someone to make your website look more professional or just someone to freshen it up, let me know. I spend my days tinkering on small business websites to increase their SEO as well as simply making them stand out in this crazy world we now live in.

Ann Brennan is the owner of Ann's Social Media & Marketing Consultants.