Charlestown Goes Tech-Savvy with New Digital App

A new proprietary App is connecting Charlestown residents with community services and programs while giving them a platform for entering the world of social media and digital technology. The free App, which is called My Erickson, is being piloted at Charlestown by Erickson Living, the manager and developer of the 110-acre community.

MyErickson enhances residents’ lifestyles by providing them diverse information sources – e.g., community information, messages, dining menus, activity calendars, transit schedules, local directories, staff information, and much, much more. The “senior-friendly” digital platform is accessible from most any type of device (tablet, PC, laptop) that can access the Internet.

Resident Dawn Strumsky said she purchased an IPad specifically to get the App and to “get with the program.’ She uses the App daily to be updated on daily activities and menus at the community. “If I can learn it, anyone can learn it,” she said. “I’m glad I have it.”

Strumsky now has a Facebook page and is learning about Twitter. “This has opened new worlds for me.”

MyErickson is also being piloted at Riderwood, Charlestown’s sister community in Silver Spring, MD. After the conclusion of the pilot period the end of this year, other Erickson Living communities will have an opportunity to take advantage of the power of this consolidated communication platform and integrated digital App.

What sets MyErickson apart from other industry digital Apps is its personalized configuration and ability to provide alignment with community back-end business systems. For example, its integrated design model puts making appointments, viewing health records, scheduling trips, and reserving meetings rooms, just at someone’s fingertips.

In addition, by fostering digital access, Erickson Living communities will save money on direct print costs related to menus, calendars and directories. Other direct platform benefits include consistency in digital applications across the enterprise, increased inter-departmental communications, reduction of data-entry information, and providing residents more control and power as a part of their “customer experience.”

As senior citizens’ technology use continues to rise, Erickson Living’s focus remains on embracing technology to uniquely positions it in the senior marketplace. MyErickson is a reflection of the company’s understanding that digital tools can help retirees and others keep their life increasingly engaging and intellectually satisfying.

“There is no doubt, tech-savvy Baby Boomers expect web-based solutions to support their lifestyle,” said, Kerri Shirey, Erickson Living IT Applications Project Manager. “Our extensive research with residents and prospects has served as an ideal pathway for making MyErickson a perfect fit to meet the interests and expectations of today’s and tomorrow’s seniors.”

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Caption for above photo: Dawn Strumsky uses her IPad to explore Charlestown’s new digital App (photo by Mel Tansill).

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