Sweetlife Festival is Coming to Columbia

Performances by Kendrick Lamar, Calvin Harris, The Weeknd, Pixies, Charli XCX, Billy Idol, Phantogram and More

Saturday, May 30th and Sunday, May 31st at Merriweather Post Pavilion, Columbia, MD

2-Day and VIP Packages on Sale Friday, March 6 at 10am through ticketfly.com

Pre-sale March 4 for sweetgreen rewards app users

Pre-sale March 5 for sweetgreen Instagram followers

March 3, 2015 – Washington, DC – sweetgreen, the culinary lifestyle brand dedicated to smartly-sourced, seasonal food, announced today the return of its annual sweetlife festival, an event that brings together the best in music, food and community. For the first time ever, sweetgreen is excited to announce the event is expanding to two days – Saturday, May 30th and Sunday, May 31st. The sweetlife festival will take place at Merriweather Post Pavilion in Columbia, MD, and will include performances from a diverse lineup of talented artists on two stages

This year’s sweetlife stages will see performances from some of today’s most in-demand and cutting-edge artists, including Kendrick Lamar, Calvin Harris, The Weeknd, Pixies, Charli XCX, Billy Idol, Phantogram and more. With a nod to sweetgreen’s roots, the festival will also feature a handful of local DC-area artists. The full lineup is included below. This is the 5th year sweetlife has been has been held at Merriweather Post Pavilion and produced in continued partnership with I.M.P., one of the largest independent concert promoters and event production companies in the nation.

The sweetlife festival brings to life sweetgreen’s mission to merge passion with purpose. In addition to two days packed with outstanding musical acts, the festival curates the best in food and experiences, including art installations, play areas and more, for a true taste of the sweetlife. Culinary and on-site partners – from local restaurants, food trucks, and farmers to renowned chefs like Erik Bruner-Yang, José Andrés, and Nick Wiseman – all share sweetgreen’s commitment to sustainability, transparent values and, most importantly, community. More details regarding sweetlife 2015’s food and experience lineup will be released later this spring.

Get a taste of sweetlife 2015 and more details at sweetlifefestival.com

LINEUP

Kendrick Lamar, Calvin Harris, The Weeknd, Pixies, Charli XCX, Billy Idol, Phantogram, Marina & The Diamonds, Bleachers, Tove Lo, Vance Joy, Lucius, Vic Mensa, Allen Stone, Raury, MisterWives, St. Paul & The Broken Bones, Sinkane, San Fermin, Life of Dillon, Wet, GoldLink, Sun Club, Holychild, Walking Sticks

TICKET INFORMATION

Tickets are sold as follows:

2-Day VIP tickets include access to designated private viewing areas for the Main Stage and Treehouse Stage, VIP lounges, private restrooms, and multiple VIP bars.

2-Day General Admission Lawn tickets allow viewing from the lawn. There will also be the ability to purchase Pavilion Access which includes covered, unassigned seating and front stage standing room area.

Wednesday, March 4:

sweetgreen rewards app users on iPhone and Android will be provided first access to tickets

Thursday, March 5:

@sweetgreen Instagram followers will be able to view a special code for access to presale tickets

Friday, March 6:

General public tickets are available starting at 10:00am EST at ticketfly.com. Tickets are also on sale in person at Merriweather Post Pavilion and the 9:30 Club during normal box office hours.

For further ticket details visit sweetlifefestival.com.

ABOUT SWEETLIFE FESTIVAL

Since the very first sweetgreen opened in 2007, music has been a core component of the brand’s culture. The idea for the sweetlife festival began as a small, local event. In 2010, with the opening of their second location in Dupont Circle (Washington, D.C.), the three founders invited a handful of local, indie bands to perform in the parking lot. What started as a 500-person gathering has blossomed into one of the region’s largest and most anticipated music and food festivals, a two-stage event with over 23,000 attendees in one of the most famous amphitheatres in the country. Proceeds from sweetlife support “sweetgreen in schools,” an educational program created by sweetgreen to introduce kids to the benefits of healthy eating and nutrition.

ABOUT SWEETGREEN

sweetgreen is the culinary lifestyle brand dedicated to smartly-sourced, seasonal food, and the balance between work, life, food and community. Founded in 2007 by Nicolas Jammet, Jonathan Neman and Nathaniel Ru, the brand stands for a commitment to delicious, healthy and smartly-sourced food, working with like-minded farmers and growers who value sustainability and thoughtful practices. The first restaurant, a 560-square foot space in Georgetown, opened in August 2007. Since then, sweetgreen has grown to 29 restaurants throughout Washington, D.C., Virginia, Maryland, Philadelphia, Boston and New York City. In addition to a core selection of seasonal salads, sweetgreen’s menu includes grain bowls, soups and house-made beverages.

ABOUT I.M.P.

Formed in 1980, I.M.P. is a Bethesda, Md.-based concert promoter and event production company. In addition to launching the Virgin Festival in the U.S., and producing Sweetlife Festival, the principals at I.M.P. own Washington DC’s legendary 9:30 Club, named the Top Club by Rolling Stone, Billboard and Pollstar many years running. The 9:30 Club is renowned as the premier place to see and hear cutting edge live music of all varieties. I.M.P. also programs and operates The Lincoln Theatre and Merriweather Post Pavilion in Columbia, Md., which is recognized as one of the top five amphitheaters in the nation by Rolling Stone and Pollstar. Over the last 34 years, I.M.P. and the 9:30 Club have put on more than 15,000 events in Washington, D.C., Maryland and Virginia.

For more information on sweetgreen, visit sweetgreen.com.