Health & Fitness
Understanding Local Business SEO
When your potential local buyers are looking to solve a specific problem in their life, they are very likely to go to a search engine to find information to help them.
When your potential local buyers are looking to solve a specific problem in their life, they are very likely to go to a search engine to find information to help them. Most statistical analyses state that when people do this, they use Google.com as their primary source.
In seeking out this information, the buyer tends to look to the first page of results that they get from Google. In other words, the Internet user first types in a phrase representing the information that they're looking for ("used tires"), and the search engine returns 10 listings of websites that have relevant information.
Rarely do these users look beyond page 2 of those results. Page 3 is the absolute last set of results that they will ever look for. This has definite implications for your small business.
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If your company cannot be found for the search term that's being used, then you will probably not see that visitor in at your business or website in the near future.
The process of becoming 'findable' when someone is searching for a relevant topic or phrase, is called search engine optimization (SEO). In other words, your website is made visible to those looking for specific search phrases when they're trying to solve their problem.
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The benefit of being effective at search engine optimization is that your prospect doesn't encounter your sales message by your pushing it to them. They find your message on their own because they're seeking for specific information from a process they initiated. They're more likely to trust what you say as it was part of their decision in finding you.
Although the SEO process is simple to understand in theory, it has become more complex in practice to be one of those websites on the first three pages of Google. According to search engine companies, those websites that are considered to be the most relevant to a particular search phrase are the ones that will be returned to the Internet user. Therefore, if your company's content is most relevant to those that are searching for particular phrase yours will likely be one of those websites found.
