IMPACT Silver Spring Announces Renewed Partnership with Maryland-Delaware-D.C. Beverage Association at 4th Audacity of Hoops Tournament in D

SILVER SPRING, Md. – September 19, 2014 - IMPACT Silver Spring, a non-profit organization focusing on community wide leadership and skill building and the Maryland-Delaware-D.C. Beverage Association, announced a renewed partnership during the 4th Audacity of Hoops Tournament in Downtown Silver Spring on September 20, 2014.

“This partnership will enable us to reach nearly 1,500 boys and girls around Montgomery County in fiscal year 2015. We are connecting isolated youth – and their parents – to a broad range of sporting opportunities. Soccer and basketball, of course, and also flag football, baseball, tennis, team hand ball, and more! As the children and family members become more involved, they express their interest in more opportunities to improve the league, their own lives, and the larger community. For us, when kids and families can come out and play, this is a marker of a community that is thriving,” said Ronnie Galvin, Executive Director of IMPACT Silver Spring. “Our aim for kids is to offer a mix of opportunities that allow children to sample different sports, learn about being on teams and experience all the wonderful benefits from sports that extend to other areas of life. Families also gain the opportunity to connect with one another, build their networks, and learn about the resources available in their community.”

“Our partnership with IMPACT Silver Spring demonstrates our commitment to promoting a healthy, balanced lifestyle among young people,” said Ellen Valentino, executive vice president, Maryland-Delaware-D.C. Beverage Association. “It is important to make sure children and their parents know that exercise is a vital building block for living a vigorous, healthy life.”

In July, IMPACT kicked off its sports year with a goal of inviting almost 1,500 youngsters into soccer, basketball and other sports activities. In addition, this year, the parents who will serve as volunteers – coaches and coordinators – will receive First Aid and CPR training for free by IMPACT’s coach/trainer, Kie McCrae.

About IMPACT Silver Spring
IMPACT Silver Spring was founded in 1999 during the revitalization of downtown Silver Spring. The concept of IMPACT Silver Spring was born when its founders developed a community wide leadership program, bringing people together across lines of difference for relationship and skill building.

About Maryland-Delaware-D.C. Beverage Association
The Maryland-Delaware-D.C. Beverage Association is the regional trade association for local soft drink bottlers and distributors including Coca-Cola Refreshments USA, PepsiCo, Dr. Pepper Snapple Group, and Canada Dry Potomac Corp. These companies not only manufacture and distribute soft drinks in Maryland, but employ thousands of local residents.