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Beauty Retailer Opens This Week At Popular MA Outlets

The store opening will come with 20 percent off for shoppers this weekend. Here's what to know.

WRENTHAM — Ulta Beauty, the nation's largest beauty retailer, will open this week at Wrentham Village Premium Outlets.

The grand opening of the new store is scheduled for Friday, and shoppers can expect 20 percent off throughout the entire store through Sunday.

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Wrentham's Ulta store is located on Wrentham St. near West Elm, officials said.

The company operates 1,445 retail stores across 50 states and, officials said, plans to open 60 new stores in 2025. Those new stores include international markets, officials said.

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