Atrius Health Recognized for Best Marketing Campaign at eHealthcare Leadership Awards

BOSTON — Atrius Health, an innovative nonprofit healthcare leader serving more than 675,000 adult and pediatric patients in eastern Massachusetts, was recently honored with a Platinum Award for Best Marketing Campaign during the Strategic Health Care Communications eHealthcare Leadership Awards. The organization was recognized for its “Care. About You” campaign, www.atriushealth.org/care, created by branding and design firm Proverb.

The eHeathcare Leadership Awards program exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. The awards highlight the Internet's role in achieving an organization's business objectives and recognize the work that has gone into creating outstanding health websites and digital initiatives.

An independent panel of individuals familiar with healthcare and digital communications evaluated each entry. A total of 116 individuals participated as judges.

Proverb Managing Partner and Director of Client Services Christine Needham commented, “People who know Atrius Health love Atrius Health. So our challenge was to grow the awareness of their brand in a human, caring, and connected way, and then to extend the brand promise across many channels with a special and fresh focus on video and web. Thank you to the Atrius Health leadership team for their vision, focus, rigor and passion.”

Strategic Health Care Communications Serving the industry since 1984, Strategic Health Care Communications, a wholly owned division of Health Care Communications, provides marketing, communications, and business development information of vital concern to health care organizations. The company’s products and services include the eHealthcare Leadership Awards, webinars, evaluations, and consulting services.

Proverb is an agency focused on building powerful brands and creating a more thoughtful world around us. They partner with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment. Proverb’s work connects with smart, sophisticated audiences, stands out from competitors and creates lasting value for their clients. For more information, please visit: www.thetruthmadesimple.com

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Atrius Health, an innovative nonprofit healthcare leader, delivers an effective system of connected care for more than 675,000 adult and pediatric patients in eastern and central Massachusetts. Atrius Health’s 30 medical practices, with more than 35 specialties and 750 physicians, work together with the home health and hospice services of its VNA Care subsidiary and in close collaboration with hospital partners, community specialists and skilled nursing facilities. Atrius Health provides high-quality, patient-centered, coordinated care to every patient it serves. By establishing a solid foundation of knowledge, understanding and trust with each of its patients, Atrius Health enriches their health and enhances their lives. Learn more about Atrius Health at www.atriushealth.org.

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