Business & Tech
Big Tent by the Pru to House Boston Fashion Week for First Time
Fashion events during Sept. 23 - 30 will be held all in once place, rather than spread throughout the city.
Rather than having events spread throughout the city, for the first time, Boston Fashion Week (Sept. 23 - 30) is happening all in one place - under a giant tent by the Pru.
The Tent is a 3,000 square-foot structure that will be raised in the existing outdoor garden space, directly connected to Mandarin Oriental, Boston and The Shops at Prudential Center. A 40-foot runway will be constructed; lighting, décor, and DJ services will be provided, with a backstage area for dressing models and prepping hair and make-up.
“The Boston Fashion Week schedule will include events throughout the region," said Boston Fashion Week founder and Executive Director Jay Calderin. "But The Tent will provide a unified, sophisticated, and professionally managed logistical support system to the area’s emerging and established designers under one roof.”
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The tent will accommodate 250 people per show, hosting three shows per day over seven days and provide access to pre and after-events to be held at the hotel.
This is the first major collaboration of this scale in Boston and will provide a much needed platform for fashion in the city. Designers exhibiting their latest collections, as well as attendees, will enjoy exciting fashion forward experiences with high caliber production values.
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“The goal of The Tent is to offer an opportunity for designers and brands to successfully showcase their talent at an event that will further support growth of their businesses,” Calderin said.
The Tent is a joint venture between Boston Fashion Week, Boston magazine, Mandarin Oriental, Boston, Party by Design, and The Shops at Prudential Center.
The Boston Area Land Rover Retailers is the automotive sponsor, and guests will be able to get up close and personal with the new Range Rover Evoque as a number of vehicles will be on display at the Shops at the Prudential Center.
Other sponsors include vitaminwater, Dental Partners of Boston, JOICO, Stella Artois, Alex and Ani, The Paper Store, and Adamas Fine Jewelry.
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