The first half of the presentation will be a look into the evolution of social media; where it is today, emerging technologies and channels, and the coming years of innovation. Included in the first half of the presentation will be the debut of AMP’s latest findings in our “Psychology of Social” research study which will be completed in conjunction with a leading Pys.D. and will offer an in-depth understanding of the various triggers that lead to both the successful consumer adoption of new social channels, and the evolution of current ones.
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