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Forge Rebranding Assignment for American International College Unveils New Brand Identity
American International College (AIC) in Springfield, Mass. recently called on Forge Worldwide for a full brand identity overhaul
BOSTON / SPRINGFIELD, Mass. – American International College (AIC) in Springfield, Mass. recently called on Forge Worldwide as their lead agency for a full brand identity overhaul. According to Forge’s EDU Practice lead, Melissa Koehler, the agency created a new logo, visual identity, and campaign theme – Higher Dedication – for AIC.
AIC has been committed to providing a college education to a dedicated and diverse group of students for 130 years. Forge was tasked with overhauling and modernizing the brand to help AIC share their mission with the world and raise awareness of the school in the minds of their prospective students.
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The new brand tagline is being used on Twitter and Instagram (#higherdedication), on campus signage, and is further brought to life with new visual assets including photography and a series of videos highlighting alumni and their experience at AIC.
Out of home advertising will launch in this month.
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The new work includes a new, responsive website, www.aic.edu. “Websites can’t be all things to all people. They should be designed with specific audiences in mind. The new AIC site brings this user-centric approach to site development to life” said Jeffrey Porzio, Forge’s Executive Director of Digital Marketing.
“Forge helped us distill the strength and value of AIC into a compelling brand that’s true to our mission and resonates with our prospective students,” says Joel Anderson, interim Director of Marketing and Communications for American International College. “From a spot-on tagline to a website that’s as elegant as it is effective, we now have the tools we need to share our story in an engaging way.”
Forge Worldwide
Forge is a Boston-based advertising agency focused on building deeper human connections between people and brands through brand strategy, advertising campaign development, digital marketing, and social media engagement. Forge clients include Friendly’s Ice Cream, Cisco, Dragon, Rockland Trust, The Herb Chambers Companies and Spaulding Rehab Network. For more information: forgeworldwide.com or @FORGEworldwide.
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