Neighbor News
FORGE Worldwide Completes First Phase of Rebranding Project For Curtis Blake Learning Services
FORGE worldwide has completed the first phase of a rebranding assignment for Curtis Blake Learning Services
BOSTON - FORGE worldwide has completed the first phase of a rebranding assignment for Curtis Blake Learning Services following the agency winning the account in 2013, according to Melissa Koehler, Marketing Director at the brand strategy and advertising agency.
Curtis Blake Learning Services, formerly called the Curtis Blake Center, a part of American International College (AIC) in Springfield, Mass. helps children with language-based learning disabilities. They offer a day school, diagnostic center, tutoring services and a summer program. The school needed a rebranding and awareness campaign to help people seeking their services.
FORGE was tasked with evaluating the naming architecture of the organization, developing a new corporate identity and logo, collateral and website development, search engine marketing, video, and direct marketing.
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The new site http://www.curtisblakelearning.com incorporates the new name, new logo and videos, which are designed to clearly define the role of Curtis Blake Learning Services and the Day School and their individual offerings. Creative credits belong to Creative Director Mike Pilato, Senior Art Director Marie Rockett, Associate Creative Director Jim Bell and Executive Director, Digital Marketing, Jeffrey Porzio.
“We’re proud to work with the Curtis Blake Learning Services team to build a brand that supports the incredible work they do every day with the language learning-disabled community,” said Koehler.
Additionally, the agency has created an ongoing online marketing effort for Curtis Blake Learning Services the Day School as well as collateral materials and an anticipated print advertising campaign for the fall.
FORGE Worldwide is a Boston-based brand strategy and advertising agency focused on building deeper human connections through brand strategy, advertising, and digital and social experiences. FORGE clients include Cisco, Rockland Trust, Brigham and Women’s Hospital, and Dragon Speech Recognition Software. For more information: www.forgeworldwide.com or @FORGEworldwide.
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