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Forge Worldwide Delivers the Future for Johnson & Wales
Johnson & Wales University has engaged Forge Worldwide to help develop a brand campaign and advertising strategy
BOSTON – Providence, RI - based Johnson & Wales University has engaged Forge Worldwide to help develop a brand campaign and advertising strategy to better differentiate the university in an ever-competitive marketplace, according to Harry Chapin, CEO of the independent strategy and advertising agency.
The agency was tasked with creating a first of its kind unifying message, voice, look and feel that could be tailored to support each of the university’s four campuses, in order to drive awareness and better communicate the value of a Johnson & Wales University education.
Forge’s solution was to dedicate a senior team of strategy, creative, & digital specialists, using their rigorous and streamlined process, Forge Accelerator, to develop an integrated campaign across radio, TV, out of home and digital.
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“We are moving forward in a smart and aggressive way. I have no doubt the campaign will positively impact JWU student recruitment and fundraising in the months and years ahead,” said Doug Whiting, VP Communications at Johnson & Wales University.
The new commercial, “Time Waits for No One” is now live on networks in the New England, North Miami, Denver, and Charlotte markets. Spot can be seen here:
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https://vimeo.com/user15353490/review/131213391/a3b742a47c
Johnson & Wales University
Founded in 1914, Johnson & Wales University is a private, nonprofit, accredited institution with more than 16,000 graduate, undergraduate and online students at its four campuses in Providence, R.I.; North Miami, Fla.; Denver, Colo.; and Charlotte, N.C. An innovative educational leader, the university offers degree programs in arts and sciences, business, culinary arts, education, nutrition, hospitality, physician assistant studies, engineering and design. Its unique model integrates arts and sciences and industry-focused education with work experience and leadership opportunities, inspiring students to achieve professional success and lifelong personal growth. For more information, visit www.jwu.edu.
Forge Worldwide
Forge is a Boston-based advertising agency focused on building deeper human connections between people and brands through brand strategy, advertising campaign development, digital marketing, and social media engagement. Forge clients include Friendly’s Ice Cream, Cisco, UMass Isenberg, Rockland Trust, and Spaulding Rehab Network. For more information: www.forgeworldwide.com or @FORGEworldwide
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