Lexington-based Saucony Unveils #BostonStrong Shoelace Medallions

Everywhere you look, it’s there: Scrawled on a building, added as a hashtag, tattooed on a Malden man, represented by a yellow-and-blue ribbon, embodied by people helping people.

As the region recovers from the tragic events of last week, Boston Strong has become ubiquitous. And now the motto that emerged after the Boston Marathon bombing is making its way onto running shoes.

Lexington-based Saucony this week introduced a “#BostonStrong Lace Medallion” as a fundraiser for to benefit marathon bombing victims and their families. The shoe company will sell the medallions for $5 per pair and donate 100 percent of the sales to The One Fund Boston.

From the company press release:

In an effort to inspire runners to honor and support the people most affected by the tragic events that occurred in Boston on April 15, Saucony has created the #BostonStrong Lace Medallion to be offered as a fundraiser for The One Fund Boston. The two-sided medallion features the viral hashtag and unity motto #BostonStrong on one side and a custom-designed, laced-up heart icon on the other.

Customers can pre-order the #BostonStrong Lace Medallions at saucony.com. They will be available to ship within three or four weeks.