Toth+Co Takes Home Gold From Hatch Awards

Toth+Co Takes Home Gold From Hatch Awards

Hickey Freeman and Park Hyatt Work Are Honored

BOSTON…Independent Toth+Co has taken home three Gold Awards from the 55th Annual Francis W. Hatch Awards, presented by The Ad Club. The awards honored work created for client Hickey Freeman in the Identity Systems, Company Literature and Logo categories. Toth+Co also brought home a Silver, Bronze and three Merit Awards for work developed for clients Park Hyatt and Hickey Freeman in the Company Literature, Consumer Magazine Campaign, Newspaper Campaign, Consumer Magazine Spread and Newspaper Single Entry categories.

Working closely with the Hickey team, Toth started at its identity - with an updated label, replacing the former burgundy background with a gold color scheme, inspired by tailor’s tape, and providing a necessary pop of color at retail. Toth also tweaked the logo to make it more contemporary without abandoning its long-standing history.

After six months of revealing and defining the Hickey Freeman Brand DNA®, dusting off its identity and integrated marketing materials (hang tags, labels, swatch books, ecommerce and retail collateral), Toth+Co launched a spring campaign in March 2015.

Creative credits for Gold belong to:

CHIEF CREATIVE OFFICER:

Mike Toth

DIRECTOR OF ACCOUNT MANAGEMENT:

Tyrone Sayers

CREATIVE DIRECTOR:

Alex Carlton

CREATIVE DIRECTOR:

Adam Larson

DESIGNER

Sam Kelly

PHOTOGRAPHER:

Yu Tsai

EXECUTIVE PRODUCER:

Yvonne Barriga

STRATEGY DIRECTOR:

Serena Saitas

ACCOUNT SUPERVISOR:

Jessica Brown

DIRECTOR OF NEW BUSINESS:

Zack Toth

DIRECTOR PROJECT MANAGEMENT:

Danny Caldicott

The Hatch Awards are New England’s prestigious awards for creative branding and marketing. With awards categories ranging from print to TV, broadcast to digital, mobile, and web-based content, the Hatch Awards continued in its tradition of celebrating the very best in creative excellence in the region.

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Zack Toth, Director at Toth+Co commented, “Anyone can do beautiful creative but what resonates with consumers and cuts through clutter is a distinct and compelling narrative. And that’s the core competency of Toth+Co.”

Toth+Co is an independent, full-service branding and advertising company with over thirty years of experience in the fashion and lifestyle space, serving clients such as: Tommy Hilfiger, Coach, Keds, Nautica, Timex, Ralph Lauren, J.Crew, Wrangler, L.L.Bean and Hyatt brands.

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