Cape Cod company offers free Local SEO Audit.

Google it. From choosing a plumber to researching a law firm to selecting a chiropractor, “Google it” is a phrase we hear all day long now that the Internet has become the new yellow pages. But how does a local business compete with the big boys to be found on a general internet search?

In response to this challenge, Digital+, a Cotuit, MA-based firm is helping local businesses by offering a complimentary local Search Engine Optimization (SEO) audit. The free audit dissects the current website presence and offers a succinct written report of suggestions on how to improve that ranking.

“Google is the search engine that receives the lion’s share of search activity, approximately 70 percent,” notes Alex Bungener of Digital+. He continued, “Although Google changes their algorithms on a regular basis, there are some best practices to boost your findability online. Small business is the backbone of the American economy and has to fiercely compete to maintain visibility on the internet. Our free audit gives them actionable feedback and insight.”

The audit includes a review of on-page SEO – are the Header Tags, Alt Tags, Meta Descriptions, Title Tags all proper? Are the keywords well targeted and optimized? This may require research on the keywords and phrases that buyers are searching on. Is there enough content on the page – at least 300 words? Are off-page citations and directory listings consistent? Not listed? Is there misinformation in the listing? Incomplete? Have you listed your website with the key directories such as SuperMedia, YP.com, Angies List, My Huckleberry, Google, Bing, Yahoo, Manta and Merchant’s Circle?

There are additional audit components. Are you harnessing the power of video? Do you have a YouTube channel? Is your YouTube video optimized for search? Have you taken one video and expanded it to seven for greater visibility and keyword targeting? Can your key services or products be found? Example, as a plumber who emphasizes “drain cleaning” or “tankless water heaters”, are there specific pages within your website dedicated to that? Do you offer a full and complete street address on every page? This is a must even if your office is in your home. Google does not accept P.O. Boxes as a legitimate local business address. Google only accepts a real physical address.

For more information about Digital+, call 774.238.7725, email CustomersAtTheSpeedOfLight@dplus11.com or visit the website www.LocalSEOServices.biz.