Neighbor News
Brew’d Awakening Owner to Teach Café Course at MCC This Fall!
MCC's new café – coming 2024 – will be run by students taking a Café Management class taught by Andy Jacobson, owner of Brew'd Awakening
In the Spring 2024 semester, Middlesex Community College’s Lowell Campus will debut a new café cart open to the public. The café will be run by students taking MCC’s Café Management class in the Fall 2023 semester, taught by Andy Jacobson, owner of Brew’d Awakening Coffeehaus in Lowell.
“I opened Brew’d 18 years ago and it takes time and a lot of work to operate,” Jacobson said. “I have seen many businesses open and close in the city and always hear people wanting to start a coffeeshop, so this is a good opportunity for anyone who is thinking of it or even another business to really understand the ins and outs and what to expect from your own small business. That, coupled with the idea that MCC wants to start a cart to provide work study opportunities for the students, made it very interesting.”
Throughout the course, students will have the opportunity to put together a business plan for a hypothetical or real-life business, according to Jacobson. His class in the Fall 2023 semester will include different sections developing the knowledge and skills students need to open and run a café style business, which could be a shop, cart or truck.
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After receiving training from Jacobson, the Spring 2024 semester will provide opportunities for hands-on practice. MCC will own and operate the cart, led by MCC students and Stacie Hargis, MCC’s Entrepreneurship Program Coordinator.
“We are excited to offer this unique class to our students to learn everything they need about running a business,” said Kim Morrissey, MCC’s Hospitality & Culinary Arts Program Coordinator. “It is open to all majors and is a cross collaboration between the hospitality, culinary, entrepreneurship and business programs. Students will get firsthand experience with food and beverage preparation, food safety, accounting and marketing, and more!”
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Hearing firsthand from Jacobson will better prepare students for how to successfully run the cart when it opens at Middlesex. He is excited to bring his knowledge to MCC in order for “future entrepreneurs to know what to expect.”
“I hope this class will be found to be interesting and entertaining,” Jacobson said. “There are a lot of stories I can tell about the day-to-day operations of owning a coffeeshop – things I never expected when writing my business plan.”
