Beverly Aims To Add Wonder To Winter Window Shopping

BEVERLY, MA — A push to put a little dazzle in downtown Beverly during the dead of winter — theoretically, anyway — is behind a Beverly Main Streets business window display contest.

Businesses are encouraged to try to create the most eye-catching showcases in the contest set to run from Feb. 20 through Feb. 26.

Each business has a QR code displayed on its storefront, so residents and passersby can easily scan and follow to poll to vote for the winner.

A list of all participating businesses is on the Beverly Main Streets website, or follow the map below as a walking guide:

"We encourage you to take a stroll through downtown Beverly next week to see all the beautiful
displays that our local artists and business owners have created to liven up the downtown as we patiently await the arrival of spring," Beverly Main Streets organizers said.

Those who see a display they like are invited to tag @BevMainStreets on social media. Those who can't make it downtown next week are invited to view them on the @BevMainStreets Instagram account.

(Scott Souza is a Patch field editor covering Beverly, Danvers, Marblehead, Peabody, Salem and Swampscott. He can be reached at Scott.Souza@Patch.com. Twitter: @Scott_Souza.)