Beverly In Bloom Traffic Island Beautification Program Back For 2024

BEVERLY, MA — Beverly is bringing back its traffic island beautification program "Beverly In Bloom" for 2024 with a $100 fee charged for participation in what the city said is a program that "has had an enormous, positive impact on improving the aesthetics on Beverly's roads and provides great exposure for its sponsors."

The program is run through the mayor's office in conjunction with the Department of Public Services, the Recreation Department and volunteers throughout the community.

The city will have more than 45 traffic islands available for the program this year. Existing traffic island sponsors have a preference but the city may reassign islands that do not conform to the rules or whose sponsors do not respond by May 1.

Interested businesses or non-profit community groups can apply for a specific island or be randomly assigned one.

Completed applications can be emailed to Bruce Doig at the Recreation Department at bdoig@beverlyma.gov or 55 Ober Street, Beverly, MA 01915.

Criteria for this year's program can be found here:

• Suggested Plantings & Design Standards (2024)
• Letter to Applicants (2024)
• Beverly in Bloom Contract (2024)

(Scott Souza is a Patch field editor covering Beverly, Danvers, Marblehead, Peabody, Salem and Swampscott. He can be reached at Scott.Souza@Patch.com. X/Twitter: @Scott_Souza.)