Give A Beverly Traffic Island A Glow Up This Spring

BEVERLY, MA — Beverly is looking for residents, civic groups and businesses to add a touch of color to the city's traffic islands this spring and summer.

The "Beverly in Bloom" island beautification program allows the "adoption" of one of the city's islands where a uniform sign naming the adopter will be placed on the island in exchange for an agreement to plant flowers and greenery in an effort to "enhance and beautify the city."

"We appreciate our local businesses, community groups and volunteers that care so much about our city and want to help make Beverly the 'Garden City.'" Mayor Mike Cahill said. "This year’s program will focus on creating spaces that are beautiful and giving habitat to our pollinators. In years past, we saw that the program had an enormous, positive impact on improving the aesthetics on Beverly's roads and provided great exposure for its sponsors."

Sponsors are responsible for planting, watering and maintaining their traffic island through Dec. 1.

There is no fee for the program in 2023 but there are plans to implement one for next year with the exception of 501(c)3 organizations.

Those interested in decorating their own Beverly traffic island for the year can get more information and apply here.

(Scott Souza is a Patch field editor covering Beverly, Danvers, Marblehead, Peabody, Salem and Swampscott. He can be reached at Scott.Souza@Patch.com. Twitter: @Scott_Souza.)