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Local Voices

Fitness Together of Beverly Receives Recognition for Overcoming Obstacles

BEVERLY, Mass. – Local entrepreneur Derek Maxfield was recognized with the Comeback of the Year Award from among 50 Massachusetts Fitness Together studio owners at the company’s recent gala event. The award is given to the studio owner who has overcome obstacles and shown to have what it takes to succeed despite adversity.

 

Dereck Maxfield is a young entrepreneur who, at the age of 20, opened his own Fitness Together studio in Beverly, Mass. Derek was on top of the world, but nothing could prepare him for having an SUV drive through his studio last summer, which wrecked his studio and caused over $140,000 in damage. The Beverly studio was temporarily relocated during the reconstruction, but this didn’t stop Derek from continuing to push forward, and during this time he was able to sign up 11 new clients. After moving back into the original studio, Derek finished the year with his highest revenue ever.

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Fitness Together is a global franchise providing one-on-one and small group personal training, called PACK training, to help customers at any fitness level succeed in establishing and maintaining a healthy and fit lifestyle. PACK training offers a highly personalized approach for groups of two to four people, vastly different from large group training classes at big box gyms.

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“Last year was a real test for not only me, but my staff and clients as well,” said Maxfield. “Receiving this award goes to show that our studio can not only survive a difficult time, but actually come out ahead in the end. I am truly grateful for all the support that I have received and I look forward to continuing to serve the Beverly community.”

 

Maxfield works closely with each client to develop a personalized program that meets the client’s fitness needs and agrees with their budget. This includes strength and cardio training in addition to nutrition counseling and a level of accountability and coaching not found with other programs.

 

Fitness Together of Beverly is located at 950 Cummings Ctr. For more information, please call (978) 922-3636
http://fitnesstogether.com/beverly.

 

About Fitness Together
Fitness Together is part of Highlands Ranch, Colorado-based WellBiz Brands, Inc., one of the largest wellness franchise organizations in the United States. The company owns Fitness Together Franchise Corporation (Fitness Together), which franchises one-on-one and small group personal physical fitness training studios, and Elements Therapeutic Massage, Inc. (Elements), which franchises Elements Massage studios, providing custom therapeutic massage to meet clients’ individual needs.

 

Fitness Together began franchising in 1996 and currently has 200 locations across the United States, Brazil, and Canada. Elements began franchising in 2006 and has more than 170 locations in 28 states. If you would like more information about Fitness Together franchise opportunities, please visit http://fitnesstogether.com/franchise.  If you would like more information about Elements franchise opportunities, please visit http://elementsfranchise.com.

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