On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors, part of their Tech Tuesdays series.
The slides are here: http://www.slideshare.net/juliagulia77/130813-how-to-build-an-army-of-online-brand-ambassadors-webinar
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How to Build An Army of Online Brand Ambassadors from Julia Campbell
Nonprofits are strapped for resources – staff time is minimal and marketing budgets are nonexistent.
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What are some creative ways that you can build buzz and spread the word about your nonprofit on the cheap?
Consider tapping into your existing network to find Brand Ambassadors – supporters that will voluntarily promote your nonprofit and your cause by blogging, tweeting and speaking publicly about how much they love you!
People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!
Topics covered:
Ways to identify and recruit Brand Ambassadors.
How to structure and operate a board effectively.
How to excite and acknowledge them.
How to cultivate relationships for future engagement.
