Major Gift Fundraising for Small Shops In 5 Hours A Week

I have been a fan of Amy Eisenstein’s blog for a while, so when she offered me an advance copy of hernew book I jumped at the chance.

Having been a one-woman development department at a small, community-based nonprofit organization earlier in my career, I understand the challenges faced by small shops, especially when it comes to major gift solicitation.

I had no formal fundraising training when I took my first job as a director of development – and I really wish that this book had been around to guide me!

In her book, Major Gift Fundraising for Small Shops, Amy’s goal is to encourage nonprofits, small ones especially, to “mine the diamonds hidden within their own database(s)” rather than spend a lot of time, money and effort searching for new donors and succumbing to “shiny new object” syndrome.

http://jcsocialmarketing.com/2014/03/major-gift-fundraising-small-shops-book-review/