What Is Your Organization’s Social Media Workflow?

There is a misconception that the work of social media is easy – simple posting and tweeting.

How hard can it be?

If you do it well, it is much more than that.

Mark Smiciklas, Digital Strategist at Intersection Consulting, Ltd., created a great infographic depicting how much time organizations invest in social media management.

He examined a typical social media workflow in a 40 hour work week. What he found might surprise you.

I’ve written about the real work of social media – research, content creation, listening, posting, acknowledgement, measurement, analysis.

How does your organization compare?

http://jcsocialmarketing.com/2014/04/organizations-social-media-workflow/