Popular Beauty Brand Opening Second MA Store

BOSTON, MA — A brand-new beauty store is expected to debut its second location in the Boston area this week.

Jones Road will open Friday at 111 Harbor Way. The 974-square-foot shop will sell Jones Road makeup, skincare and tools, along with Seaport-exclusive merchandise and limited-edition kits curated by founder Bobbi Brown.

The beauty retailer opened its first store in the metro area in Chestnut Hill last year.

Now, the Seaport location will also offer makeup applications, lessons, bridal makeup services, skin-matching services, live events, and private event bookings for groups, including wedding parties, birthdays, company gatherings, and fundraisers.

To mark the opening, Jones Road will offer complimentary matcha from 11 a.m. to 1 p.m. Friday and Saturday. The first 50 shoppers on opening day will receive a complimentary full-sized Jones Road gift, and shoppers who spend $150 or more will receive an exclusive tote with Jones Road products and samples while supplies last.

“We’re so excited to open our second location in the Boston area in Seaport,” Juliet Baker, the brand’s vice president of retail, said in a statement. Baker said the company opened a Chestnut Hill store last fall and saw a strong response.

Jones Road was founded by makeup artist and entrepreneur Bobbi Brown in 2020. The Seaport store joins the brand’s retail locations in New Jersey, New York, Florida, Texas, Illinois, Tennessee, South Carolina and Massachusetts.

The store will be open Monday through Saturday from 10 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m.

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