CLIF Celebrates Boston Marathon with THE CLIF ENERGY BAR

CLIF, the Official Energy Bar of the Boston Marathon presented by Bank of America, is bringing its marathon-week activation closer to the action than ever before. CLIF’s multi-year partnership with the Boston Athletic Association for the Boston Marathon highlights the company’s mission to fuel performance and encourage all athletes, from the veterans to the first timers, to Raise their Bar.

CLIF's Boston Marathon Activations include:

• THE CLIF ENERGY BAR: A double-decker mobile energy hub designed to fuel runners, energize spectators, and celebrate Boston’s legendary running culture in real time. THE CLIF ENERGY BAR will serve as a high-energy hub along the racecourse, where spectators can pause, reset, and refuel with CLIF energy bars.
• The Energy Deck: The top deck of THE CLIF ENERGY BAR will become an elevated cheer zone on marathon day – with local DJs on top to bring music and energy as hype crew and spectators rally runners below.

Join CLIF at THE CLIF ENERGY BAR on Marathon Monday from 8:00 AM-4:00 PM at the racecourse at the iconic Heartbreak Hill between miles 20 and 21.