Modern Financial Advice Resonates with New Generation

The Money Ninja, a personal finance web site based in Boston, aims to inject fun and excitement in what traditionally is a bland topic.

A CNBC article stated that a staggering 60% of all Americans didn't have $1,000 saved up to cover an unexpected life event. Without enough savings, most people are instead putting the expenses on their credit cards or taking out personal loans.

While there are endless amounts of financial advice online, the information does not connect with today's audience. The demographics of the United States are shifting with Generation X, Generation Y, and Millenials taking over a large majority of the workforce population. While the group as a whole are technology-savvy, they fare worse in financial literacy than previous generations.

The National Financial Literacy Council conducted a financial literacy test with over 17,000 people across this age group and found that the national average score was a worrying 63.17%.

The Money Ninja's mission is to educate Americans in personal finance that will resonate with them in ways that traditional methods have failed to take hold. The three focus areas are:

Make It: How to make more money and navigate through one's career path to maximize his or her earnings

Save It: How to save one's money better and more efficiently through the right savings and investment options available

Spend It: How to spend it more wisely and strategies on where and when to buy

"I know these methods work because I did them myself," says John Pham, founder of The Money Ninja. He continues, "...a lot of financial gurus out there tell you to save money by not spending money on coffee, but no one wants to listen to something that takes away all the simple pleasures of life. Instead, the question should be how we can afford to keep buying coffee while still being financially responsible."