Turningpoint Communications Holds Treasury Management Training for New England area Financial Professionals

Laurel Egan Kenny, MSCM, MBA, founder, president and CEO of Turningpoint Communications (www.turningpointcommunications.com), a treasury management industry-focused marketing communications and business development firm that promotes clients’ best practices and thought leadership and engages clients’ customers and centers of influence in dynamic and unexpected ways, recently held a treasury management sales training course in Braintree entitled, “Moving from Salesperson to Trusted Advisor: Treasury Management Sales Training for the Financial Services Professional.” This two-day event marked the second time Turningpoint offered this training in the Boston area.

“Moving from Salesperson to Trusted Advisor,” in its 10th year, is a highly interactive, relationship-focused business development training seminar that arms treasury management sales professionals with the tools and techniques they need to sell more. Attendees learn the key to selling treasury management solutions is to differentiate themselves from the competition by selling themselves as trusted advisors and experts, selling solutions to their customers’ business challenges, and by quantifying a value proposition. Supporting learning objectives, individual and team interactivities include concept reinforcing team exercises, an active listening role play exercise, internal business partner relationship management, as well as a case study analysis and proposal presentation, including calculating a value proposition. Since its original development 10 years ago, over 2,000 bankers from community-focused financial services institutions from all across the country have successfully completed this dynamic course.

“We were so excited to bring this training back to the New England area, and are already planning another New England-area training in March of next year,” said Egan Kenny. “The training sessions are great opportunities for treasury management sales professionals to hone the sophisticated and unique skill sets that are required for selling treasury management solutions.”

“We’re looking forward to our remaining scheduled open trainings this year, taking place in Pittsburgh on September 21-22; Dallas on November 9-10; and Orlando on November 30-December 1,” Egan Kenny added.

About Turningpoint Communications

In its 10th year, Turningpoint Communications (www.turningpointcommunications.com) is a national marketing and business development support firm focused on financial services, high-tech, retail, academia, healthcare, and membership organizations. Turningpoint offers industry-specific programming and deliverables that get results by promoting their clients’ thought leadership, best practices and engaging constituents in dynamic ways.

Turningpoint Communications was founded by Laurel Egan Kenny, MSCM, MBA, in 2007 after 13 years of building and leading marketing and business development teams for two large, global Fortune 100 financial services firms in wealth and treasury management divisions. Laurel served on the Boards of Directors of the New England Association for Financial Professionals from 2007 to 2013 (including President) and continues to serve the Dallas Association for Financial Professionals as Communications Chair (2013 to present). She is also the Social Media Chair for the Alliance of Texas Treasury Association’s TEXPO 2018 Conference when it returns to Dallas and is an award winning and presenting Regional Officer of the national Association for Financial Professionals. Laurel built and grew the commercial Global Solutions Group’s marketing and business development servicing discipline at Sovereign Bancorp (now Santander) and, as a founding member of a corporate entrepreneurial wealth management division at State Street, she served as a member of a business development and relationship management team that grew assets under administration from $0 to $150 billion in two years. Laurel presents nationally on treasury management-related topics, as well as on marketing and business development practices, including social media and thought leadership.

For more information about Turningpoint Communications, please visit www.turningpointcommunications.com.