Justin Bieber Partners With NETA To Launch Cannabis Product In MA

BROOKLINE, MA — If you've heard Justin Bieber's hit song "PEACHES," you've heard the line, "I got my peaches out in Georgia, I get my weed from California." Now, Bieber is partnering with NETA dispensaries in Massachusetts and the California-based company Palms Pre-rolls to break into the cannabis market.

Bieber's new product, PEACHES Pre-Rolls by Palms, is a limited-edition line that is exclusively available at NETA's store locations in Brookline, Northampton, and later this fall, Franklin.

The pop singer said he hopes his first cannabis product will help destigmatize the consumption of cannabis in a functional and purposeful way and destigmatize the use of cannabis for the treatment of mental health issues, which he has spoken about on various platforms throughout the last year.

“I'm a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it – especially for the many people who find it helpful for their mental health," said Bieber in a statement. "I wanted to make sure that I was doing something with them that felt genuine, and PEACHES felt like a good place to start."

PEACHES Pre-Rolls by Palms consists of seven 0.5 gram pre-rolls featuring premium indoor whole-flower in strains of indica, sativa and hybrid with showcasing fruit and citrus terpenes. Every collaboration pack comes with a stylized lighter adorned with custom PEACHES graphics.

Through the collaboration with NETA and Palms, Bieber will be supporting Veterans Walk and Talk, a community of veterans that advocate for the use of cannabis as medicine, and Last Prisoner Project, a national nonprofit organization dedicated to cannabis criminal justice reform and supporting those impacted by cannabis convictions, by donating 10% of all profits to these organizations.

For more information or to purchase Bieber's PEACHES Pre-rolls, click here.