Blue Cross Blue Shield of Massachusetts and Massachusetts Bankers Association Recognize Bristol County Savings Bank for Its Dedication to a Healthy Workplace

BOSTON —  Blue Cross Blue Shield of Massachusetts in concert with Massachusetts Bankers Association announced today that the Bristol County Savings Bank received the inaugural Blue Cross Blue Shield of Massachusetts Banking on Wellness Award for its dedication to wellness initiatives to improve employee health. The award, along with a $5,000 wellness grant, was presented at the Massachusetts Bankers Association’s Annual CEO Conference in Waltham, MA.

The Banking on Wellness Awards highlight the innovative wellness programs instituted at five Massachusetts banks that are part of the Mass Bankers Association health insurance program, which consists of 140 banks around the Commonwealth. Bristol County Savings Bank was selected as the Overall Excellence Award honoree for the leadership of senior management to support and implement a wellness campaign focused on raising employees’ awareness of health risks—and giving them the tools to take action, resulting in company-wide participation and completion.

Additionally, the bank sponsored “Fun Fit Fridays” in its Learning Center, where employees could use ahealthyme.com, a secure wellness hub from Blue Cross Blue Shield of Massachusetts, to take a health assessment and complete wellness workshops. To encourage participation, the bank pulled weekly raffles and had a department-versus-department challenge to see who could get the highest completion rates, awarding fruit platters to the winners. The result was nearly 100% participation and completion of the wellness program.

“We are proud to receive the Banking on Wellness Award as it further validates the initiatives we have in place to improve the health of our greatest asset, our employees,” said Patrick Murray, President & CEO of Bristol County Savings Bank. “By making our employees aware of potential health risks and empowering them to achieve wellness goals we continue to create an even more engaging and productive workplace, which can only benefit our customers.”

Kevin F. Kiley, Executive Vice President, Massachusetts Bankers Association praised the management and staff at Bristol County Savings Bank. “This bank has made a serious commitment to improving the wellness and overall health of its employees. Bristol County Savings Bank has distinguished itself for its work in embracing the Association’s Banking on Wellness Campaign,” explained Mr. Kiley.

“The Bristol County Savings Bank demonstrated strong leadership from the CEO down – setting an example for employees that health and wellness is a vital component of company culture,” said Larry Croes, Vice President of Commercial & Municipal Markets at Blue Cross Blue Shield of Massachusetts. “They ensured all of their employees had access to worksite wellness programs and even set aside work hours to help them achieve health and wellness goals. Because of this, they saw a 95% completion of their wellness program in just one month. That’s something to be very proud of.”

Other recipients of the 2015 Blue Cross Blue Shield of Massachusetts Banking on Wellness Awards include: Easthampton Savings Bank, Marlborough Savings Bank, Watertown Savings Bank, and The Provident Bank.

About Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts (www.bluecrossma.com) is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We are the trusted health plan for more than 31,500 Massachusetts employers and are committed to working with others in a spirit of shared responsibility to make quality health care affordable. Consistent with our corporate promise to always put our 2.8 million members first, we are rated among the nation’s best health plans for member satisfaction and quality. Follow us on Facebook, Twitter, YouTube and Google+.