Framingham Footwear Company Bought By Industry Giant Designer Brands

FRAMINGHAM, MA — Framingham-based footwear company Topo Athletic has been purchased by the industry giant Designer Brands, according to a news release. The purchase price wasn't disclosed.

Topo was founded in 2012 by CEO Tony Post, who will remain in that job post-purchase, according to the release.

The purchase allows Designer Brands to expand its reach into the athletic and outdoor footwear categories, particularly when it comes to the "premium athletic" category, the company said.

Topo joins other companies like Vince Camuto, Jessica Simpson, Crown Vintage, Mix No. 6, Lucky Brand and Kelly & Katie which are owned by Designer Brands.

"Topo represents another exciting growth opportunity for Designer Brands and further propels us to our goal of doubling sales of our Owned Brands by 2026," said Designer Brands President Bill Jordan.

As for Topo, Post said the sale shouldn't affect the brand's mission, and things should be business as usual.

"Topo's focus on helping people achieve healthy lifestyle goals aligns perfectly with Designer Brands' mission to inspire self-expression," said Post.

"We found synergy with their management team from our first meeting. They understand our brand mission, they support our strategy and focus around specialty retail and they're excited about our growing global footprint. Nothing really changes in our strategy, distribution direction or the management team. Designer Brands brings a deep set of resources that will help Topo continue to grow, innovate and deliver a better experience for our customers for years to come."