Business & Tech

Libratone To Expand Into Latin America, Mexico & Caribbean

Libratone CEO Gregg Stein: "Libratone has experienced explosive growth in the North American market over the last 12 months." The company's US HQ is in Framingham.

Libratone Inc., award-winning Scandinavian wireless speaker company with its United States HQ in Framingham, announced  thi smonth it plans to expands into Latin America, the Caribbean and Mexico.

Libraton reported it has expanded its distribution channel into Latin America through a new agreement with Viastara LLC, a distributor of smartphone, tablet and computer accessories in Latin America.

Effective immediately, the agreement entitles Viastara to distribute Libratone’s line of wireless speaker products throughout Latin America. 

As a prominent supplier to every big box retailer in Latin America, Viastara is the perfect partner to help Libratone grow its international network of distributors.

"Libratone has experienced explosive growth in the North American market over the last 12 months. At the same time, macro-economic trends have continued to transform the Latin American consumer goods and business landscapes, creating an increased growth in demand for electronics and various opportunities for Libratone to expand in the region," said Libratone Inc. CEO Gregg Stein in a press release. "We have watched Latin America's middle class expand by 50% in the last decade and this growth has equated to an increase in the pursuit of global, luxury brands like ours. We are thrilled to enter these markets with a truly professional partner, Viastara."

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In addition to the agreement with Viastara, Libratone products are currently distributed by DSI Systems Inc., a nationwide fulfillment network, and Navarre, a leading, multi-channel e-commerce platform. Libratone products can also be found at U.S. and global retailers such as the Apple Store, Design Within Reach, Room and Board, Brookstone, Mac Mall, PC Mall, HIDEF Lifestyle, Best Buy/Magnolia, Bed Bath and Beyond, CE Showroom, Viesso, A+R, Cloth and Metal, Shoreline Music, etc.

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