Storytelling in the Media

Tuesday, September 15, 2015

5:00 pm Optional Tour of the T&G

5:30-7 pm Refreshments & Panel discussion

Location: Telegram & Gazette, 100 Front Street, Worcester, 5th Floor

Audience: Nonprofit executive directors, development and PR staff, board members

To Register: Submit this form by Sept. 8. Space is limited. One person per organization; first-come, first-served. You will receive an email confirmation.

Fee: None

Cancellation Policy: 48 hours in advance of the program or we will bill you $20.

Good storytelling and good writing are essential skills for nonprofit leaders. From communicating with constituents and donors to advocating on behalf of your organization, their value is more important than ever before. But you may wonder, “What goes into telling a really good story or mounting an advocacy campaign that gets your audience to sit up, take notice, and take action?

Join us at the Telegram & Gazette to hear from – and put a face to – the names you see every day: Columnists Clive McFarlane and Dianne Williamson; Editorial Pages Editor Tony Simollardes; Interim Publisher Allen Parsons; Editor Karen Webber; Multimedia Advertising Sales Director Sue Burtchell; and others on the T&G staff.

You’ll leave with a very special perspective on the key elements of a good story, what feedback lets you know you’re having an impact, how social media expands your message, and the T&G’s vision as a community leader and the role nonprofits play in achieving its goals. Moderator: Mark Bilotta, Board President, MassEdCO; former CEO, Colleges of Worcester Consortium, and author of the recently released Paying for College: Before, During and After (2016 Edition).