Popular Fashion Retailer Debuts 4th MA Storefront

HINGHAM, MA — A popular fashion retailer has officially debuted with its first South Shore location.

Aritzia, the Vancouver-based clothing store, opened its new boutique Monday at 100 Derby St. The storefront marks the company's first South Shore location and fourth store in Massachusetts.

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Patch first reported the planned opening in April.

The store carries Aritzia brands including Wilfred, Babaton, Golden, Tna, The Super Puff and Sunday Best. Personal styling appointments, in-store pickup and home delivery are also available.

The boutique features curated artwork, European furniture, custom playlists and an Atelier area with specialized lighting, the company said. Style advisers are also available to help customers choose clothing.

Visitors during opening weekend can take photos with a giant Aritzia shopping bag featuring work by photographer Gregory Crewdson from the retailer's 2026 Artistic License series.

Founded in Vancouver in 1984, Aritzia operates more than 140 boutiques across North America. Its other Massachusetts locations are at the Prudential Center in Boston, Legacy Place in Dedham and Burlington Mall.

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