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Business & Tech

NameCatcher, an iPhone App Solution to 'Hey Buddy!'

Busy Hopkinton mom develops an innovative, unique application for remembering peoples names.

It happens to all of us.

Standing in line at the grocery store, attending the kids' school recitals or walking down the street.

Someone you know or have met, skips up to you and says Hi! Mary, Julie, Sarah or JoAnn (remembering your name perfectly).

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Like a deer in the headlights you freeze thinking, "Oh no! I can't remember her name."

It happened to me recently. I was walking toward the baseball fields and ran into a person that I have known for (at least) four years from moms clubs and activities.

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She happily greeted me.

"Hi Lisa, how is Cole doing in baseball this season?" 

Sweat began to pour down my neck. Nervously I said, "Hey there, Cole is doing just fine, um, well, and how are your, um, er, children doing?"

Dissapointment was clearly written all over her face as she politely replied, "Carly and Steven are doing very well in Little League, and I'm Susan, by the way."

Skulking back to the car with my tail between my legs I thought;  Ughhh! how could I have forgotton her name? Do I have early onset of Alzeheimers?

Sound familiar?  I've got the perfect solution!  It's called NameCatcher.

NameCatcher is an application for the iphone to help you remember people's names and helps you find them when you need to remember.

Hopkinton's Kelly Nowlin, a busy mother of two, came up with this creative idea as a result of taking copious notes in her rolodex to help her remember important business contacts.

Her bulging rolodex became even fatter when she became a mom.

Eventually Kelly purchased an iPhone and added a dizzying array of teachers, school administrators, coaches, other parents, doctors, specialists and even the ice-cream man to her "notes" section.

"I would add their first name and type next to it the place where I met them. Then I would add a detail or two about them to help me connect the face with the name the next time I saw them," said Nowlin.

While on a walk with her dog Molly, Kelly had an "ah-ha" moment. Why don't I develop an app that helps you remember names?

Kelly came up with the application concept and shared her ideas with business partner and friend, Lisa Gordon of Needham.  Together they interviewed companies in New Hampshire to help them develop an app that would be compatable with the iPhone. 

After months of research and development, NameCatcher was born. For only 99 cents, people can download the NameCatcher app, and be on their way to never forgetting people's names again!

This unique app allows users to snap a photo of the person, location or object to help them remember a name. 

Name searches can also be used by typing in any keyword or category. Another feature allows people to find names with a GPS search, pinpointing where they met that person.

"I think that this application is useful for business purposes and for personal use," Nowlin said. 

"Busy moms who are in and out of doctors offices, baseball fields, and school activities can make people feel special by remembering their names," she said.  

"Our ultimate goal it to make the other person feel valued and important."

To learn more about the app see: www.catcherinthesky.com

I'm off to a meeting with my son's violin teacher. I hope I don't forget her name!

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