PRIMARK CELEBRATES #GIVINGTUESDAY

WHAT: In honor of #GivingTuesday, the annual day of giving occurring worldwide on December 1, Primark’s Downtown Crossing flagship will feature a special offering for shoppers looking to give back to the community on this day dedicated to service and charity. Primark will donate $1 from every non-licensed folded nightwear purchase − which includes Pyjamas sets and robes for men, women and children − directly to St. Mary’s Center.

“We are thrilled to expand our support of St. Mary’s Center with #GivingTuesday, and to continue building this important relationship,” said Jose Luis Martinez de Larramendi, President of Primark U.S. Corp. “In addition to raising added funds for St. Mary’s Center, this day of giving provides a platform to inform shoppers of St Mary’s Center’s work in improving the lives of those in need throughout the Boston area.”

This special one-day promotion is part of a long-term partnership Primark has developed with St. Mary’s Center as the retailer is continually committed to directly contributing to the local communities in which it works.

In addition to the #GivingTuesday initiative, Primark is dedicating a total of $50,000 in financial and in-kind contributions to St. Mary’s Center in the first year of partnership. Additionally, Primark will supply direct employment opportunities for residents of St. Mary’s Center at the Downtown Crossing location.

“We at St. Mary’s Center are delighted and honored to have such a committed and engaged partner as Primark,” said Deirdre Houtmeyers, president of St. Mary’s Center for Women and Children. “This #GivingTuesday opportunity provides critical funding of our residential, educational, and employment programs for women and children in our community.”

WHEN:

Tuesday, December 1, 2015

Store hours are 8 a.m. to 9 p.m.

WHERE:

Primark Downtown Crossing

10 Summer Street at the corner of Washington and Summer Streets

Boston, Mass.

WHO:

About Primark

Primark is one of the largest clothing retailers in Europe, offering customers quality, up-to-the-minute designs at value-for-money prices. It has 296 stores and employs over 62,000 people in the UK, Republic of Ireland, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France and the U.S. Primark, which is a subsidiary of Associated British Foods plc, was founded in June 1969 in the Republic of Ireland and now operates from 11.3 million square feet of selling space across ten countries. Primark has been ranked a Leader by the UK’s Ethical Trading Initiative since 2011, and in March of this year, Greenpeace’s Detox campaign recognized Primark as a leader on the issue of chemicals management.

In addition to King of Prussia and Boston, Primark has announced plans for an additional six stores across the Northeast. Upcoming stores include Danbury Fair (Danbury, Conn.), Willow Grove Mall (Willow Grove, Pa.), Freehold Raceway Mall (Freehold, N.J.), South Shore Plaza (Braintree, Mass.), Staten Island Mall (Staten Island, N.Y.) and Burlington Mall (Burlington, Mass.). Primark also opened its distribution center in Bethlehem, Pa. in September.

For more information on Primark, visit Primark.com or follow us @Primark on Facebook, Twitter and Instagram.

About St. Mary’s Center for Women and Children

St. Mary’s Center for Women and Children offers innovative, family-centered programs for women and children who have experienced trauma and are living in poverty. Placing families at the center of our efforts, St. Mary’s Center works in partnership with young women, many of them mothers, to break the intergenerational cycle of poverty and achieve lasting, powerful change by improving their emotional well-being, educational opportunities, and economic independence.

Located in Uphams Corner in Dorchester, Massachusetts, St. Mary’s Center supports 600 women and children annually with shelter, clinical and educational services, job training, employment placement, and the search for affordable permanent housing.