Co-sponsored through the MA Small Business Development Center and HarborOne U.
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.
Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as the Coca-Cola Company, HBO, and Verizon Fios, show you how to leverage all of today's tools to create content that truly speaks to your audience. They'll show you how to:
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- Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
- Explore ways to integrate searchable words into your content without sounding forced (or sounding like "Frankenspeak")
- Write in a way that powerfully communicates your service, product, or message across various Web mediums
- Create a publishing schedule that allows you to create different kinds and types of content at once