L & S Boule Insurance Agency Brings Distractology 101(TM) Tour to Assabet Valley Regional Technical School to Educate Teen Drivers on Dangers of Distracted Driving

L & S Boule Insurance Agency is proud to bring the state-of-the-art Distractology 101 tour to Assabet Valley Regional Technical School during the week of November 10-14. Distractology 101 is an interactive program developed by the Arbella Insurance Foundation to teach new drivers the dangers of distracted driving. The campaign features a 36-foot-long, neon-yellow mobile classroom outfitted with high-tech driving simulators designed to give new drivers the chance to experience the perils of distracted driving, including texting while driving.

According to a 2014 report from the Centers for Disease Control, an estimated nine people die and 1,060 are hurt each day as a result of distracted driving. The National Highway Traffic Safety Administration (NHTSA) reports that 71% of teens and young adults say they have composed and sent text messages while driving, and 78% of teens and young adults say they have read a text while driving. Sending or receiving a text message takes a driver’s eyes off the road for an average of 4.6 seconds—the equivalent of driving the length of an entire football field at 55 mph, blind. According to the NHTSA, approximately 660,000 drivers are using cell phones or manipulating electronic devices while driving at any given daylight moment across America.

“Despite increased awareness of the dangers of distracted driving, the epidemic shows few signs of slowing down,” said John Donohue, chairman, president and CEO of the Arbella Insurance Group, and chairman and president of the Arbella Insurance Foundation. “We remain dedicated, for a fifth year, to our mission of educating young drivers on the perils of distracted driving. Distractology is a highly effective tool because it gives drivers a very clear picture of the consequences of a distracted driving crash scenario.”

To date, 7,000 new drivers, meaning those that have been licensed less than three years or have a learner’s permit, have completed the Distractology 101 training. In 2012, 97% percent of students surveyed said the experience was effective or extremely effective and 82% said they would recommend the experience to a friend.

“Since 2010, Distractology 101 has played a vital role in educating our communities’ young drivers on the dangers of distracted driving,” said Joe Santos of L & S Boule Insurance Agency. “Though laws are now in place against distracted driving, education is the real key to making sure drivers make smart decisions behind the wheel. We at L & S Boule Insurance Agency are proud to host the Distractology tour for our teens at Assabet Valley.”

“We are very serious about helping our students understand the dangers of being distracted by anything, not just texting, while they’re behind the wheel. The opportunity to sign up for Distractology 101 was a natural fit, and we look forward to sharing this experience with the students,” announced Jerry Gahagan, Dean of Students at Assabet Valley.

The Distractology driving simulator, based on Arbella-funded research conducted with the University of Massachusetts at Amherst, will travel to various communities in Massachusetts, Connecticut and Rhode Island during the 2014-2015 school year, offering 45 minutes of simulated distracted driving to each participant.

During the driving simulator training — Distractology 101: A Crash Course on Distracted Driving — teens and other new drivers face a number of scenarios based on real-world examples, educating participants on how to anticipate hidden hazards, react to the road and avoid accidents. Participants also complete the online portion of the curriculum at www.DistractU.com and make a safe-driving pledge in order to complete the training.

About the Arbella Insurance Group and the Arbella Insurance Foundation

Established in 1988, the Arbella Insurance Group (www.arbella.com) is a company with over $700M in revenue with approximately $1.3B in assets, headquartered in Quincy, Massachusetts. Arbella is a customer-focused regional property and casualty insurance company, providing personal and business insurance in Massachusetts and Connecticut, and business insurance in Rhode Island and New Hampshire. Arbella Insurance Group founded the Arbella Insurance Foundation in 2004. The mission of Arbella’s Foundation is to engage in activities and to support not-for-profit organizations that have a significant positive impact on the people and communities served by Arbella.

About L & S Boule Insurance Agency

Our agency is made up of local dedicated professionals who work hard for the communities we serve, including Marlborough, Hudson, Northborough, Southborough and Westborough. And because we also live in these communities, we understand and experience the same needs as our clients – most who are searching for fair rates, personalized service and an agent who has their back if they need support.
For over 20-years, L&S-Boule Insurance has made our priorities the same as our clients. We offer a wide-variety of insurance options, from the region’s top providers. Whether you need an auto quote, homeowner’s policy, business insurance or life insurance, you can trust we will give you reliable advice that will help you protect what matters to you most.