Business & Tech
Milford Liquor Store's New Commercial 'Takes Back Christmas'
The very local commercial is making waves nationally with its strong "Merry Christmas" message.

MILFORD, MA—Debate still swirls around the appropriate greeting for the holiday season, with some hanging on to "Merry Christmas," and others adopting the generic "Happy Holidays."
Charlie Hickey, owner of Hickey's Wine and Spirits in Milford, thought he'd make his thoughts on it loud and clear when he came up with the commercial for his business this year.
"It's the Christmas Season - people should lighten up," he told Patch.
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The commercial, which has enjoyed a little bit of viral success with hundreds of shares, and more than 50,000 views, is here. Check it out.
Anyone who doesn't live in Boston just missed the most unreal local commercial. Hickey's Wine and Spirits is taking Merry Christmas back. pic.twitter.com/d7U2wZswHM
— Doug Kyed (@DougKyed) December 19, 2017
Photo Screen Shot Courtesy Hickey's Wine And Spirits
Find out what's happening in Milfordfor free with the latest updates from Patch.
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